Purpose of Home page
A home page is the content root of a website and is kind of a “mother” to all following subpages. All home page templates are very similar but have different headers and / or sub navigation. Also, slightly different components are used within the different home page templates. Furthermore they:
- enable orientation for the user (use name of your institution, use lead text as explanatory introduction for the user); and
- lead the user to the underlying pages (use teasers) – this does not apply to “T001-5 One Pager Centre.
The templates most relevant for the user are:
- T001-1 – Home Corporate
- T001-2 – Home Clinic and Practice
- T001-3 – Home Centre
- T001-5 – One Pager Centre
Content Guidelines
- Only use Quick links if you have a wide variety of underlying pages
- Quick links should lead to important, structural, static information or areas (e.g. Emergency, Opening hours – not: Library article)
- Do not mix different teaser types (Image / Picto / Text) per row
Home Corporate
Home Corporate
The corporate home page is only used on the corporate level. When the author opens a corporate home page he/she needs to find some central information that will apply to all pages below the home page. The following special page properties need to be filled in:
- header configuration
- footer configuration
| # | Components used | Description | Display Rule | Comment |
|---|---|---|---|---|
| 1 | Header | Header for corporate | must | |
| 2 | Stage | On the home page, there is always a stage. It can be used in all variations (slider, single image, with text & call to action (CTA), without text & CTA) | must | |
| 3 | Page tools | Are automated on template | must | |
| 4 | H1 title | Is set in page properties (page claim) | must | |
| 5 | Text: Lead or copy | Don't use much text on home page | optional | Text options are described in components – text blocks |
| 6 | Quick Links | Only link to relevant content. They should be placed after the lead text. | optional (min. 3, max. 6) | |
| 7 | Image / text teasers or video teaser | Authors can choose freely from the available image / text or video teasers. The rules regarding how to arrange them are described with teaser components. | must (min. 3, max. 6) | |
| 8 | Events teaser | optional | ||
| 9 | Blog teaser | optional | ||
| 10 | News teaser list | optional | ||
| 11 | Footer | Footer for corporate | must | Set in page configuration managed by corporate office |
Home Clinic
Home Clinic and Outpatient Clinic
Following the variation of the clinic home and outpatient clinic home is described. When the author opens a new clinic home page he/she needs to enter some central information that will apply to all pages below the home page.
Clinic Types*
Every clinic has a specific clinic type. You must choose at least one of following clinic types:
- Clinics
- Emergency Clinics
- Obstetrical Clinics
- Praxis Centres (Outpatient Clinic).
This allows you to list clinics by clinic type.
| # | Components used | Description | Display Rule | Comment |
|---|---|---|---|---|
| 1 | Header | Header for clinic | must | |
| 2 | Stage | On the home page of a clinic/outpatient clinic, there is always a stage. It can be used in all variations (slider, single image, with text & call to action (CTA), without text & CTA). | must | |
| 3 | Page tools | Are automated on template | must | |
| 4 | H1 title | Is set in page properties (page claim) | must | |
| 5 | Text: Lead or copy | Don't use much text on home page | optional | Text options are described in components – text blocks |
| 6 | Contact box clinic | must | This contact box is a must for every clinic. All the contact information of the clinic are taken from this component. | |
| 7 | Quick Links | Only link to relevant content. They should be placed after the lead text. | optional (min. 3, max. 6) | |
| 8 | Image / text teasers or video teaser | Authors can choose freely from the available image / text or video teasers. The rules regarding how to arrange them are described with teaser components. | must (min. 3, max. 6) | |
| 9 | Events teaser | optional | ||
| 10 | News teaser list | optional | ||
| 11 | Blog teaser | optional (23 out of event, news, blog teasers can be shown) | Clinics can also use blog teasers here. | |
| 12 | Footer | Footer for corporate | must | Set in page configuration managed by corporate office |
Home Centre
Home Centre
The home centre is a subpage of the clinic the centre belongs to. It inherits the header, main navigation and footer of the clinic, however it has its own contextual navigation (sub navigation).
When the author opens a new centre home page he/she needs to enter some central information that will ap-ply to all pages below the home page.
Template-specific page properties
| Tab | Labgel | Description |
|---|---|---|
| Basic | Centre ID* | This ID will be given by the corporate office and is needed for the CRM, so doc-tors and clinics can be set in relation. |
| Basic | Location* | Every centre has a location. This location setting is needed in order for the centres to be found with the location filter. |
| Disease patterns | Disease patterns* | In this tab you can select the disease patterns. With this option you can list all centres for a certain disease pattern (e.g. on disease patterns pages). Also, the centres will be displayed on the corresponding disease pattern page. |
| Treatments | Treatments* | In this tab you can select the treatments of the centre. With this option you can list all centres for a certain treatment (e.g. on treatment pages). |
| FMHs | FMHs* | In this tab you can select the specialities (FMHs) of the centre. With this option you can list all centres for a certain speciality (e.g. on treatment pages). |
| Clinics | Secondary Clinics* | In this tab you can select the clinics with which the centre cooperates. This means that the centre will be listed in that clinic as well. |
| Logo | Logo | If the centre has a cooperation logo with Hirslanden, you can upload the cobranding-logo in this tab. It will be displayed on the home page centre. |
Specifications
| # | Components used | Description | Display Rule | Comment |
|---|---|---|---|---|
| 1 | Header | Header (Navigation) for clinic (of the clinic the centre belongs to) | must | |
| 2 | Stage | The stage may or may not be used on the centre’s home page. In case it is entered, it can be used in two variations: single image with or without text & CTA. No slider is used. | optional | |
| 2.1 | Centre logo | It is possible to put a co-branding logo on the centre one pager. | optional | Page property |
| 3 | Bar with page tools and back link / page title | Is automated | must | |
| 4 | H1 title | Is set in page properties (page claim) | must | |
| 5 | Contextual navigation | Wording is defined by navigation title of the following subsites. Use short words only. | must | |
| 6 | Text: Lead or copy | optional | Text options are described in components – text | |
| 7 | Contact box | Contact box for centre | must | There are different variations of the contact box, depending on whether a centre has 2 locations or only 1 location. A link can also be set on the address. The address will be clickable. |
| 8 | Quick links | Only link to relevant content. They should be placed after the lead text. | optional (min. 3, max. 6) | |
| 9 | Image / text teasers or video teaser | Authors can freely choose from the available image / text or video teasers. The rules regarding how to arrange them are described with teaser components. | must (min. 3, max. 6) | |
| 10 | Images in a row | optional | Used to display certifications of the centre | |
| 11 | Footer | Footer for clinic | must | Set in page configuration managed by corporate office |
Home Centre One Page
Home Centre One Page
The home centre is a subpage within the clinic the centre belongs to. It inherits the header and footer of the clinic. This is the template for a centre that has its own home page outside of the hirslanden.ch domain. So, the aim is to have a one pager on hirslanden.ch with the essential information of the centre and then link to the external webpage.
Template-specific page properties
| Tab | Label | Description |
|---|---|---|
| Basic | Centre ID* | This ID will be given by the Corporate Office and is needed for the CRM, so doctors and clinics can be set in relation. |
| Basic | Location* | Every centre has a location. This location setting is needed in order to find the centreswith the location filter. |
| Disease patterns | Disease patterns* | In this tab you can select the disease patterns. With this option you can list all centres for a certain disease pattern (e.g. on disease patterns pages). Also, the centres will be displayed on the corresponding disease pattern page. |
| Treatments | Treatments* | In this tab you can select the treatments of the centre. With this option you can list all centres for a certain treatment (e.g. on treatment pages). |
| FMHs | FMHs* | In this tab you can select the specialities (FMHs) of the centre. With this option you can list all centres for a certain speciality (e.g. on treatment pages). |
| Clinics | Secondary Clinics* | In this tab you can select the clinics with which the centre cooperates. This means that the centre will be listed in that clinic as well. |
| Logo | Logo | If the centre has a cooperation logo with Hirslanden, you can upload the cobranding logo in this tab. It will be displayed on the home page centre. |
Please note: All centres that have an external webpage must have only a one pager within the Hirslanden website.
Specifications
| # | Components used | Description | Display Rule | Comment |
|---|---|---|---|---|
| 1 | Header | Header for clinic (that clinic centre belongs to) | must | |
| 1.1 | Centre logo | The centre can place a logo on the home page | optional | |
| 1.2 | Stage | On the home page of a centre one pager there can be a stage or not. It can be used the variations single image with or without text & CTA | optional | |
| 2 | Bar with page tools and back link / page title | Is automated | must | |
| 3 | H1 title | Is set in page properties (page claim) | must | |
| 4 | Text: Lead or copy | Don't use much text on home page | optional | Text options are described in components – text blocks |
| 5 | Contact box | Contact box for centre | must | The contact box centre is needed to display all the relevant centre information in lists and badges. Use contact box centre on the home page centre. The template already has a fixed contact box centre to be used. If there is a secondary clinic you have to choose the clinic within the contact box center. |
| 6 | Link teaser | must | ||
| 7 | Doctor's search result | Just the results list of doctors that work with that centre. No search is displayed. | must | |
| 8 | Footer | Footer for clinic | must | Set in page configuration managed by corporate office |
